When explaining the concept of blogging to older professionals a number of questions sound off:

How do I know what to write about?

How long should it be?

What If I have nothing to say?

It seems that before a single letter is typed a wave of panic has swept over the aspiring writer.  After working with a number of clients my advice has been reduced to two simple words “Don’t think.”  The reasoning behind this is that everyone has a story, an idea, or just something to say.  I encourage professionals to not think about the end result, but to simply write without barriers.  

Recently, iRM’s Chief Social Media Consultant, Carlos Hernandez  spoke to a group of professionals on the advantages of using blogging in job searches.  An explanation of his approach to blogging can be found at BB Creative Blog.